Ada Pack Business Card

Ada Pack Business Card

Ada Pack Business card is an innovative visual communication design that exemplifies creative excellence in business card design through its unique gift-wrapping inspired presentation. This distinctive business card, designed by Antonio Tepic from Croatia, revolutionizes traditional business card concepts by incorporating decorative paper wrapping as an integral element of its design, effectively communicating the company's gift packaging services through its physical form. The card's sophisticated construction consists of two primary components: a base card printed using offset techniques and a decorative paper overlay produced through screen printing, measuring 90mm x 50mm for the base card and 32mm x 104mm for the decorative element. The design's ingenuity lies in its interactive nature, as recipients are compelled to engage with the card by examining beneath the decorative paper wrapping, creating an memorable experience that mirrors the joy of unwrapping gifts. The card's technical execution demonstrates meticulous attention to detail, with the red printed text correlating harmoniously with the decorative paper to emphasize the gift packaging service offering. This design, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully achieves its objective of standing out while effectively communicating its core service offering through both visual and tactile elements. The business card's innovative approach transforms a conventional marketing tool into an experiential piece that generates genuine interest and engagement, making it an exemplar of how functional design can create emotional connections and memorable brand experiences.

business card design, gift wrapping, interactive design, visual communication, creative packaging, brand identity

— Adam Dawson