AR/VR

AR/VR

AR/VR is the convergence of two transformative digital reality technologies: Augmented Reality (AR) and Virtual Reality (VR), which represent distinct yet complementary approaches to altering human perception and interaction with digital content. AR enhances the real world by overlaying digital information, images, or interactive elements onto the physical environment, allowing users to maintain awareness of their surroundings while accessing digital enhancements, whereas VR creates fully immersive digital environments that completely replace the user's view of the physical world. These technologies have revolutionized various aspects of design, from industrial prototyping to architectural visualization, enabling designers to create and evaluate concepts in three-dimensional space before physical production. The evolution of AR/VR has been marked by significant technological advancements in display technology, motion tracking, and spatial computing, leading to increasingly sophisticated applications across multiple design disciplines. In the realm of product design, AR/VR enables rapid prototyping and iterative testing, allowing designers to visualize and modify designs in real-time, while in interior design, these technologies facilitate immersive walkthroughs and spatial planning. The integration of AR/VR in the design process has been recognized by prestigious competitions such as the A' Design Award, which evaluates innovative applications of these technologies in various design categories. The technology continues to advance with improvements in haptic feedback, eye-tracking, and environmental mapping, pushing the boundaries of what's possible in digital-physical interaction and expanding the toolkit available to designers for creating more intuitive, engaging, and effective design solutions.

immersive technology, spatial computing, digital reality, mixed reality, interactive design

— Daniel Johnson