AMiCi International Lake Garda Festival Corporate Identity

AMiCi International Lake Garda Festival Corporate Identity

AMiCi International Lake Garda Festival Corporate Identity is a comprehensive visual communication system designed to represent an annual children's and youth theatre festival held in Lonato del Garda, Italy. Created by Italian designer Ekaterina Ezhova in 2016, this corporate identity project embodies the spontaneous and unbridled creativity of children's artistic expression, translating their imaginative spirit into a cohesive visual language. The design encompasses a vibrant logotype and an extensive range of branded materials, including posters, stationery, certificates, promotional items, and merchandise, all unified by a distinctive aesthetic that celebrates artistic freedom and youthful expression. The visual identity system was meticulously crafted using professional design software, with the logotype developed in Adobe Illustrator, mockups created in Adobe Photoshop, and print materials completed in Adobe InDesign. This corporate identity project successfully achieves its primary objectives of attracting potential viewers and participants while establishing a festive atmosphere that resonates with both children and adults. The design's significance was recognized when it received the Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to visual storytelling and effective communication. The identity system's success lies in its ability to bridge cultural connections and support the festival's mission of promoting creative activities among Russian-speaking youth living abroad, while simultaneously creating a memorable and distinctive brand presence in the international festival landscape.

festival branding, children's theatre identity, cultural event design, visual communication system, creative identity design, artistic brand development

— Adam Dawson