Design+Encyclopedia - a039 design award
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A&P Branding Corporate Identity
A&P Branding Corporate Identity is a sophisticated visual communication system designed by Yvonne Kui and Maitri Marks, exemplifying a harmonious blend of architectural principles and minimalist design aesthetics. The corporate identity project, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates a thoughtful approach to spatial dynamics and visual hierarchy. The design's cornerstone is its distinctive logotype, which employs a robust typeface that echoes architectural structures, while featuring an ampersand that serves as a metaphorical balancing beam, effectively breaking the visual monotony of the geometric forms. The comprehensive identity system extends to various corporate applications, including a meticulously crafted brochure measuring 420mm x 210mm when opened, which adheres to a refined grid system and strategic use of negative space. The design philosophy emphasizes the power of restraint, utilizing clean lines and subtle visual elements to communicate strength and professionalism. This approach reflects the architectural nature of the client's work while maintaining a sophisticated balance between form and function. The project, developed between 2013 and 2015, showcases innovative solutions in corporate identity design through its careful consideration of spatial relationships, typography, and visual hierarchy, demonstrating how architectural principles can be effectively translated into graphic design elements. The identity system's success lies in its ability to convey complex architectural concepts through simplified visual language, creating a cohesive and memorable brand presence that resonates with its target audience while maintaining professional integrity and visual sophistication.
corporate identity design, architectural branding, minimalist typography, visual communication, spatial design, professional branding
A&P Bali Office Office Design
A&P Bali Office Office Design is an exemplary architectural renovation project that transformed a 300-square-meter residential structure into a sophisticated office space, earning recognition with an Iron A' Design Award in the Interior Space, Retail and Exhibition Design category. This innovative design intervention, completed in 2015, masterfully integrates cultural elements with modern architectural components to create a harmonious blend of rustic and industrial aesthetics. The design philosophy centers on preserving and enhancing existing architectural elements while introducing contemporary features, particularly evident in the thoughtful pairing of natural wood with steel elements that creates an unexpectedly serene atmosphere. The space is distinguished by several notable architectural features, including two prominent pivot doors that facilitate flow into the main hall, and a custom-designed linear metal basin that adds a minimalist touch to the overall composition. The interior treatment demonstrates exceptional attention to detail, featuring cement flooring and white-coated walls that enhance spatial perception, while custom-designed pivoted wooden doors with integrated handles maintain clean visual lines throughout. The project's success lies in its careful balance of old and new, where traditional architectural elements such as the original roof structure are preserved and complemented by modern materials and finishes. This design approach not only respects the building's heritage but also creates a contemporary workplace environment that promotes productivity and well-being. The renovation process, which spanned from February 2014 to July 2015, involved extensive research into natural material applications and environmental considerations, particularly in optimizing the space for natural light penetration. The project stands as a testament to thoughtful architectural adaptation, where cultural preservation meets modern functionality, recognized through its A' Design Award win for its innovative approach to interior space design.
interior renovation, architectural transformation, rustic-industrial design, cultural preservation, modern workplace, sustainable adaptation
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