Visual/Senses Editorial Design

Visual/Senses Editorial Design

Visual/Senses Editorial Design is an innovative exhibition catalogue that revolutionizes the traditional approach to cultural documentation by engaging multiple sensory experiences through its unique design and production methodology. This groundbreaking editorial design project seamlessly integrates visual and olfactory elements to create an immersive experience of traditional Chinese temple architecture and decorative elements. The catalogue, measuring 155mm x 220mm x 20mm, employs sophisticated printing techniques including specially formulated aroma ink that recreates authentic temple scents, and 3D embossing to achieve a sculptural smoke effect on the cover. The design's distinctive approach captures the intricate details of temple architecture in striking black and white photography, printed on Morgen paper to achieve a gentle, tactile quality. The publication demonstrates exceptional technical innovation through its pioneering use of scented printing ink, developed through a five-month collaboration with fragrance specialists to authentically recreate temple atmospheres. The catalogue's versatile design incorporates traditional sewing techniques that allow for modular functionality, serving both as an exhibition catalogue and a standalone photo book. This sophisticated approach to editorial design earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its contribution to preserving and presenting cultural heritage through innovative design solutions. The project, completed between 2012 and 2014, represents a significant advancement in sensory-integrated editorial design, successfully addressing the challenge of documenting and communicating cultural experiences through multiple sensory channels while maintaining high standards of production quality and artistic integrity.

editorial design, sensory experience, cultural documentation, temple architecture, aroma printing, heritage preservation

— Adam Dawson

CITATION : "Adam Dawson. 'Visual/Senses Editorial Design.' Design+Encyclopedia. https://design-encyclopedia.com/define/visual-senses-editorial-design?E=445089 (Accessed on October 14, 2026)"