Viewing Korean History Brand Identity

Viewing Korean History Brand Identity

Viewing Korean History Brand Identity is an innovative educational design project that reimagines the traditional approach to history textbook presentation, earning recognition with a Silver A' Design Award in Graphics, Illustration and Visual Communication Design category. This comprehensive brand identity system, developed in 2019, introduces a sophisticated visual language centered around a distinctive diamond-shaped graphic element that serves as a unifying motif across multiple textbook covers. The design philosophy deliberately departs from conventional history textbook aesthetics, which typically rely heavily on historical artifact imagery, instead adopting a more contemporary and engaging visual approach that resonates with modern students. The project encompasses three meticulously crafted textbooks, featuring a cohesive design language that maintains visual consistency while differentiating between middle and high school editions. The sophisticated production methodology incorporates various post-processing techniques, including strategic use of stickers, epoxy applications, and no-scratch coating, all implemented to enhance durability and create a premium aesthetic appeal. The physical specifications of 220mm width, 14mm depth, and 280mm height, combined with the use of premium Snow White 250g paper, ensure both practical functionality and aesthetic excellence. The design successfully bridges different historical eras with contemporary educational needs, creating an innovative visual narrative that makes history more accessible and engaging for students. This transformative approach to educational material design demonstrates how thoughtful visual communication can enhance the learning experience, earning recognition through the A' Design Award for its contribution to educational design excellence.

brand identity design, educational materials, history textbook design, visual communication, diamond motif, contemporary education

— Adam Dawson

CITATION : "Adam Dawson. 'Viewing Korean History Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/viewing-korean-history-brand-identity?E=455781 (Accessed on October 14, 2026)"