Values In Action Experience Centre

Values In Action Experience Centre

Values In Action Experience Centre is an innovative corporate training facility and brand center that exemplifies the seamless integration of architectural design with brand identity. This sophisticated space, spanning 1495 square meters, represents a groundbreaking approach to experiential corporate environments, earning recognition with a Golden A' Design Award in Interior Space, Retail and Exhibition Design. The facility's design philosophy centers on the physical embodiment of organizational values through architectural elements, featuring a distinctive series of movable colored glass panels that mirror brand aesthetics while offering practical space division capabilities. The space planning demonstrates remarkable efficiency, incorporating a plenary hall that bridges two primary functions: a training academy and a brand experience center. The design's material palette juxtaposes natural textures of concrete and wood against vibrant brand colors, creating a harmonious balance between corporate identity and architectural aesthetics. A notable technical achievement is the embossed text feature wall, crafted through multiple layers of CNC-cut MDF tiles with an eggshell finish. The arrival space leads to an enclosed passageway featuring laser-cut metal panels, opening into a welcoming hospitality area characterized by oak wood flooring, multicolored area rugs, and brand-accented furniture. The project's innovative approach to brand communication eschews traditional environmental graphics in favor of architectural elements that create an interactive and dynamic environment where users can physically engage with and modify their surroundings, exemplifying the concept of values in action through spatial design.

experience centre design, corporate training facility, brand center architecture, interactive spatial design, movable glass panels, organizational values

— Adam Dawson

CITATION : "Adam Dawson. 'Values In Action Experience Centre.' Design+Encyclopedia. https://design-encyclopedia.com/define/values-in-action-experience-centre?E=438769 (Accessed on October 14, 2026)"