Value Mapping
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Value Mapping
Value Mapping is a process in strategic design where designers create a simple visual chart to show how different parts of a project or product give value to people, businesses, or society. In strategic design, this tool helps teams see which features or services are important for users and which ones help reach business goals. Designers use Value Mapping to find new ways to improve a project by linking user needs and business needs in one place. This method helps teams make clear choices about what to focus on during the design process, making sure that every part of the project brings real benefits.
strategic design, user value, design decision-making, benefit analysis, project improvement
CITATION : "Kevin Green. 'Value Mapping.' Design+Encyclopedia. https://design-encyclopedia.com/define/value-mapping?E=482289 (Accessed on October 14, 2026)"
Value Mapping on Design+Encyclopedia
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