Unajiro Visual Identity

Unajiro Visual Identity

Unajiro Visual Identity is a comprehensive Japanese visual branding system that exemplifies the fusion of traditional craftsmanship with contemporary design principles, created by designer Keisuke Akari. This sophisticated identity system encompasses a wide array of branded elements, including logos, decorative elements, lanterns, chopstick bags, and aprons, all unified through a distinctly Japanese aesthetic approach. The design's conceptual foundation cleverly incorporates multiple linguistic elements, featuring an innovative acronym that combines the Japanese katakana and hiragana representations of U with Umai (meaning delicious) and a reference to eel, creating a multilayered visual narrative. The identity system demonstrates particular attention to detail, notably in the thoughtful integration of functional elements such as the recycling mark on chopstick bags, measuring 90mm x 51mm for business cards, while maintaining cultural authenticity through traditional Japanese craftsman-like design elements. The visual language emphasizes prosperity and success through its front cover design, incorporating traditional Japanese business blessing motifs. This exceptional work in visual communication design was recognized with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to cultural preservation through modern design applications. The project showcases a harmonious balance between functional commercial design and cultural authenticity, serving as a prime example of how traditional Japanese aesthetic principles can be successfully adapted for contemporary branding purposes.

visual identity design, Japanese craftsmanship, restaurant branding, cultural design, eel restaurant identity, traditional Japanese graphics

— Adam Dawson

CITATION : "Adam Dawson. 'Unajiro Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/unajiro-visual-identity?E=449353 (Accessed on October 14, 2026)"