Treessun Exhibition Stand Exhibition Hall
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Treessun Exhibition Stand Exhibition Hall
Treessun Exhibition Stand Exhibition Hall is an innovative exhibition space design that exemplifies the integration of traditional Chinese landscape aesthetics with contemporary architectural principles. This 250-square-meter installation, designed by He Mu and team, transforms the conventional exhibition stand concept into an immersive art installation that seamlessly merges product display with experiential design. The design, which earned a Golden A' Design Award in Interior Space, Retail and Exhibition Design category, features a parametrically designed curved surface creating a wooden mountain formation, complemented by multimedia elements that simulate a dynamic waterfall effect. The exhibition space employs a sophisticated circulation pattern of ascending the hill, hill-top viewing, and descending, allowing visitors to engage with the space through multiple perspectives. The installation's innovative structure incorporates solid wood floorboards, multi-layer boards, and brushed aluminum composite panels with mirror finish, demonstrating exceptional material integration and sustainable design practices. Within the space, a specially designed cave area utilizes mirrors to create an illusory forest effect, multiplying the visual impact of the displayed products. The project's technical execution involved advanced parametric design methodologies and numerical control machinery to ensure precise assembly of the wooden components, while maintaining the organic, flowing aesthetic inspired by traditional Chinese landscape painting. This harmonious blend of digital technology and traditional artistic concepts creates a unique spatial experience that revolutionizes the conventional approach to exhibition design, setting new standards for interactive commercial spaces.
exhibition design, parametric architecture, sustainable installation, Chinese landscape aesthetics, interactive space design, immersive retail experience
CITATION : "Adam Dawson. 'Treessun Exhibition Stand Exhibition Hall.' Design+Encyclopedia. https://design-encyclopedia.com/define/treessun-exhibition-stand-exhibition-hall?E=437939 (Accessed on October 14, 2026)"
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