The Second Nature Visual Identity
From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
The Second Nature Visual Identity
The Second Nature Visual Identity is an innovative visual communication design project that seamlessly integrates branding and exhibition design elements, created by designer Xincong He. This comprehensive design solution encompasses both a gallery rebranding initiative and an exhibition visual identity system, distinguished by its unique circular custom typography that effectively bridges generational gaps while employing rich color palettes to establish compelling visual tension. The project's centerpiece features an interactive installation that transforms ice textures into typographic elements, creating an immersive experience through structured typography, light, and shadow interplay. Developed between Fall 2016 and Spring 2017 in Pasadena, California, this visual identity system demonstrates exceptional versatility across various applications, including posters, business cards, and a pyramid crystal installation. The design's innovative approach encourages audience participation through smartphone flashlights, enabling viewers to become active participants in creating lighting sculptures, thereby dissolving traditional barriers between artist and audience. The project's technical execution combines sophisticated 3D modeling and digital manipulation through Cinema 4D and Photoshop, while the installation wall, measuring 1524 x 3048mm, integrates Processing and Arduino programming with project mapping technology. This groundbreaking work earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its significant contribution to contemporary visual communication design. The project's success lies in its ability to maintain core brand values while creating an engaging promotional platform that effectively connects audiences with artistic expression through interactive elements and innovative design solutions.
visual identity design, interactive installation, typographic innovation, exhibition design, brand communication, immersive experience
CITATION : "Adam Dawson. 'The Second Nature Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/the-second-nature-visual-identity?E=438098 (Accessed on October 14, 2026)"
The Second Nature Visual Identity on Design+Encyclopedia
We have 220,822 Topics and 478,829 Entries and The Second Nature Visual Identity has 1 entries on Design+Encyclopedia. Design+Encyclopedia is a free encyclopedia, written collaboratively by designers, creators, artists, innovators and architects. Become a contributor and expand our knowledge on The Second Nature Visual Identity today.