TEDx University Of Guilan Visual Identity

TEDx University Of Guilan Visual Identity

TEDx University of Guilan Visual Identity is an innovative visual communication design project that exemplifies the sophisticated integration of conceptual thinking and interactive design elements, created by designers Nima Rahimiha and Mohammad Hossein Naghibi. This comprehensive identity system, which earned the prestigious Silver A' Design Award in Graphics, Illustration and Visual Communication Design category, masterfully explores the theme of Inside-Out through an ingenious use of color filtration and dual-layered visual messaging. The design's cornerstone innovation lies in its implementation of a red transparent filter that enables viewers to experience two distinct perspectives of the same visual content, effectively transforming complex subjects into more comprehensible forms. The identity system encompasses a diverse range of applications including posters, stationery items, venue stickers, and a complementary website design, all unified under the central concept of duality and perspective transformation. The project's execution demonstrates exceptional technical prowess in maintaining visual coherence both with and without the filter overlay, while simultaneously engaging audiences in an interactive discovery process. Developed over three months in 2017, this identity system represents a significant advancement in event branding methodology, particularly in its ability to physically manifest abstract concepts through user interaction. The design's success lies not only in its aesthetic appeal but also in its functional ability to communicate complex ideas through an engaging, participatory experience that aligns perfectly with the educational and inspirational objectives of the event it represents.

visual identity design, interactive branding, perspective transformation, color filtration technique, event branding, conceptual design

— Adam Dawson

CITATION : "Adam Dawson. 'TEDx University Of Guilan Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/tedx-university-of-guilan-visual-identity?E=440075 (Accessed on October 14, 2026)"