Superb Plus Corporate Identity

Superb Plus Corporate Identity

Superb Plus Corporate Identity is an innovative visual branding system designed for a premium sports-oriented superfood brand, created by Chinese designer Xiuzhi Zhang in collaboration with Copy Director Zhengbo Tang in 2018. The comprehensive identity system draws inspiration from Pop Art aesthetics, contemporary street culture, and athletic dynamism, featuring a distinctive 30-degree angular logotype that effectively balances visual energy with legibility. The design's cornerstone is its strategic integration of the plus symbol, which serves both as a graphic element and a conceptual reinforcement of the brand's message Energy Nut, awaken your energy for sports. This corporate identity encompasses a wide range of applications including business stationery, packaging solutions for various materials (cans, plastics, and paper), and marketing collateral, all unified through a carefully considered visual language that emphasizes contrast, movement, and vitality. The identity system demonstrates particular attention to tactile experiences through its use of specialized printing techniques, including letterpress printing on cotton paper for business cards, and maintains consistent brand expression across multiple touchpoints while effectively balancing Chinese and English typography. This sophisticated corporate identity design was recognized with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2019, acknowledging its innovative approach to visual communication and strategic brand development. The system's implementation spans various dimensions, from business cards (85mm x 55mm) to promotional materials, creating a cohesive brand experience that effectively communicates the product's positioning in the premium sports nutrition market.

corporate identity design, sports branding, visual communication, package design, brand identity system, superfood marketing

— Adam Dawson

CITATION : "Adam Dawson. 'Superb Plus Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/superb-plus-corporate-identity?E=437796 (Accessed on October 14, 2026)"