Shuanghui Rebrand Packaging

Shuanghui Rebrand Packaging

Shuanghui Rebrand Packaging is a significant redesign project in food packaging that exemplifies modern approaches to brand rejuvenation while preserving consumer recognition and heritage. This comprehensive packaging redesign, created by Tiger Pan and team, employs geometric graphics and innovative visual elements to enhance product visibility and appeal across longer distances. The design features a sophisticated implementation of rounded graphics presented at various angles, combined with three distinct color groupings to differentiate product varieties and taste profiles. A notable technical achievement is the custom typeface design incorporating a precise 3.36-degree arc, which effectively communicates the product's elastic properties while maintaining brand recognition. The packaging dimensions, carefully calibrated at 130mm width, 30mm depth, and 235mm height for the outer bag, and 19mm width, 19mm depth, and 147mm height for the casing, demonstrate meticulous attention to practical considerations. The project, which earned a Bronze A' Design Award in the Packaging Design category, successfully addresses the challenge of modernizing a traditional product's image while maintaining consumer memory and brand equity. Through extensive research and development over a two-month period, the design team achieved a 4.6-fold increase in point-of-sale attractiveness compared to its predecessor, marking a significant advancement in retail presence and consumer engagement.

packaging design, brand rejuvenation, geometric graphics, food packaging, visual merchandising, consumer recognition

— Adam Dawson

CITATION : "Adam Dawson. 'Shuanghui Rebrand Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/define/shuanghui-rebrand-packaging?E=451002 (Accessed on October 14, 2026)"