Sensory Branding
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Sensory Branding
Sensory Branding in Experience Design uses the five senses to make people remember and feel something special about a place or product. Designers can use light, sound, smell, touch, and taste to help people feel certain emotions or remember a brand. For example, a certain smell in a store can make people feel happy or calm, and a special sound can help people remember a brand long after they leave. Using more than one sense at the same time can make the experience stronger and help people connect with the brand in a deeper way. When designers plan how a space or product feels, they can use sensory branding to guide people's feelings and memories.
multisensory experience, emotional connection, brand memory, sensory cues, experiential design
CITATION : "Kevin Green. 'Sensory Branding.' Design+Encyclopedia. https://design-encyclopedia.com/define/sensory-branding?E=482190 (Accessed on October 13, 2026)"
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