Scentwalk Corporate Identity
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Scentwalk Corporate Identity
Scentwalk Corporate Identity is an innovative conceptual brand design project that explores the profound connection between olfactory memory and emotional experiences, developed by designers Chao Yang, Yiyang Li, and Yilin Wang. This forward-thinking corporate identity system, which earned a Silver A' Design Award in Graphics, Illustration and Visual Communication Design category, is built upon scientific research indicating that olfactory memories possess greater permanence and emotional resonance compared to other sensory recollections. The design's cornerstone is a sophisticated logo featuring the brand's abbreviated form, rendered in holographic silver foil that reflects varying colors when exposed to light—a deliberate choice that metaphorically represents the invisible yet emotionally potent nature of scent. The comprehensive identity system encompasses experimental logo treatments, product designs, and promotional materials, all conceived through the lens of personal relationships—self, lovers, family, and friends—to address human connections and temporal nostalgia. The project's visual language draws inspiration from molecular structures, data visualization, and the concept of extraction, resulting in a dynamic and interactive identity system that includes sound elements and holographic projection capabilities. Developed between November 2020 and April 2021 in Hangzhou, this corporate identity represents a pioneering approach to brand design that anticipates future technological capabilities in scent extraction and storage, positioning itself at the intersection of sensory science, emotional healing, and visual communication. The design successfully overcomes the challenge of translating olfactory concepts into abstract geometric forms while maintaining a cohesive experimental aesthetic that effectively communicates the brand's innovative vision for utilizing scent as a therapeutic tool and memory preservation medium.
corporate identity design, olfactory memory, conceptual branding, holographic design, sensory experience, visual communication
CITATION : "Adam Dawson. 'Scentwalk Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/scentwalk-corporate-identity?E=451328 (Accessed on October 14, 2026)"
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