Ready Juices Family

Ready Juices Family

Ready Juices family is an innovative packaging design solution for a comprehensive range of ready-to-drink beverages that exemplifies dynamic brand personality through thoughtful visual communication and structural design. Created by Spanish design studio Estudio Maba under the creative direction of Miguel Angel del Baño, this extensive product family encompasses various beverage categories including juices, functional drinks, and teas, unified through a cohesive yet versatile design system. The design's distinguishing feature is its adaptable logo that interacts uniquely with fruit imagery, creating movement and energy while maintaining brand consistency across different product variants. Developed between September 2018 and February 2019, the project successfully addresses the challenge of creating a flexible structure capable of accommodating multiple product lines while preserving distinct identity markers. The packaging system, implemented through sleeve printing on PET bottles ranging from 150ml to 750ml, demonstrates exceptional versatility in communicating different product attributes - from the natural freshness of juices to the functional benefits of vitamin-enriched beverages. The design methodology incorporated consumer insights through focus group research to achieve an optimal balance between brand recognition and product-specific sensory cues. This innovative approach to packaging design earned recognition with an Iron A' Design Award in the Packaging Design category in 2019, acknowledging its contribution to the field of packaging design through its practical innovation and creative execution. The design solution effectively creates a hierarchical yet interconnected visual system where each subfamily maintains its individual expression while contributing to a coherent brand architecture, demonstrating excellence in both aesthetic appeal and functional efficiency.

packaging design, beverage branding, visual communication, product family, brand architecture, consumer packaging

— Adam Dawson

CITATION : "Adam Dawson. 'Ready Juices Family.' Design+Encyclopedia. https://design-encyclopedia.com/define/ready-juices-family?E=437593 (Accessed on October 14, 2026)"