Qian Suan Bao Fermented Sour Soup

Qian Suan Bao Fermented Sour Soup

Qian Suan Bao Fermented Sour Soup is an innovative packaging design project that revolutionizes the presentation of traditional Guizhou Province food condiments through contemporary artistic expression. The design, created by Chinese designer Zeng Li, features a sophisticated heat-shrinkable film labeling system applied to 300ml plastic bottles, incorporating woodblock printing and hot stamping technologies to achieve vibrant visual effects. The design's distinctive approach combines abstract representations of traditional ingredients such as chicken, duck, and fish, rendered through a rich palette of red, yellow, blue, and green colors, creating a contemporary artistic narrative that bridges traditional culinary culture with modern aesthetic sensibilities. The packaging design, which stands 8cm tall with a 5cm diameter, employs irregular patterns and abstract geometric elements to communicate the product's versatility and cultural significance while appealing to both traditional consumers and younger demographics. This innovative approach to packaging design earned recognition with a Bronze A' Design Award in the Packaging Design Category, acknowledging its contribution to cultural preservation through modern design language. The project, completed in October 2018, demonstrates a successful integration of regional cultural elements with contemporary design principles, effectively communicating the product's attributes while elevating the visual presentation of traditional fermented sour soup, a distinctive condiment integral to Guizhou's culinary heritage.

fermented sour soup, Guizhou cuisine, traditional condiment, contemporary packaging, cultural design, abstract food illustration

— Adam Dawson

CITATION : "Adam Dawson. 'Qian Suan Bao Fermented Sour Soup.' Design+Encyclopedia. https://design-encyclopedia.com/define/qian-suan-bao-fermented-sour-soup?E=438163 (Accessed on October 14, 2026)"