Pride Brand

Pride Brand

Pride Brand is an innovative visual communication and brand identity system developed by Ukrainian designers Oleksii Chernov and Alisa Zhabinets, which uniquely integrates education, business, and sports elements through advanced psychological design principles. The comprehensive brand design strategy employs psycho-geometry and color psychology to create meaningful connections with target audiences, utilizing specific geometric forms and carefully selected color combinations to evoke predetermined emotional responses. The sophisticated design system encompasses a complete corporate identity package, including digital assets, social media templates, application layouts, and large-format displays, all unified through a distinctive color palette featuring PANTONE 2735 C and 7479 C. The brand's visual language successfully merges educational content, financial technology, and wellness components within a gamified mobile application environment, demonstrating exceptional versatility in its implementation across multiple platforms and touchpoints. The project, initiated in March 2017, represents a significant achievement in contemporary branding, particularly in its innovative approach to combining multiple service sectors within a single cohesive identity system. The design earned recognition with a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in strategic approach, visual impact, and effective communication. The brand's technical specifications maintain strict guidelines for logo usage, with minimum size requirements of 10mm and precisely defined spacing parameters, ensuring consistent representation across all applications while supporting the brand's positioning as a prestigious, member-focused organization.

branding psychology, visual communication design, corporate identity system, psycho-geometric design, educational technology branding, integrated brand strategy

— Adam Dawson

CITATION : "Adam Dawson. 'Pride Brand.' Design+Encyclopedia. https://design-encyclopedia.com/define/pride-brand?E=438125 (Accessed on October 14, 2026)"