Post-it Big Pads Media Kit Singapore Media Kit
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Post-it Big Pads Media Kit Singapore Media Kit
Post-it Big Pads Media Kit Singapore Media Kit is an innovative marketing communication design that revolutionizes the traditional concept of media kits through its dramatic upscaling approach. Created by Singaporean designer Lawrens Tan and team between October 2013 and January 2014, this distinctive promotional package employs a think big, create big, love big philosophy manifested through its extraordinary 16-inch by 16-inch dimensions. The kit's design centers around a custom-fabricated pizza box format, expertly crafted to house oversized promotional materials and engaging content. The comprehensive package features large-format adhesive notepads, sampling materials, die-cut notes, tabs, and complementary oversized confectionery items, all thoughtfully arranged within a premium pink felt wrapping. This strategic design approach effectively communicates the product's core message through both literal and metaphorical magnification, creating an immediate impact upon delivery. The kit's execution demonstrates exceptional attention to detail in its production methodology, incorporating handcrafted elements and fresh-baked oversized cookies to maintain the theme of amplified scale throughout every component. The design earned recognition with an Iron A' Design Award in the Advertising, Marketing and Communication Design category, acknowledging its innovative approach to promotional material design. The kit's distribution strategy targeted media professionals and bloggers, effectively combining practical product demonstration with an memorable unboxing experience that reinforces the brand's message through tangible interaction.
marketing kit design, oversized promotional materials, creative packaging design, experiential marketing, promotional strategy, media communication
CITATION : "Adam Dawson. 'Post-it Big Pads Media Kit Singapore Media Kit.' Design+Encyclopedia. https://design-encyclopedia.com/define/post-it-big-pads-media-kit-singapore-media-kit?E=448628 (Accessed on October 14, 2026)"
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