Play Creative Corporate Identity

Play Creative Corporate Identity

Play Creative Corporate Identity is an innovative visual communication design project that masterfully integrates ancient Chinese primitive rock art with fundamental geometric shapes - triangles, circles, and squares - to create a distinctive brand identity system. This sophisticated design work, created by Chinese designer Xinguo Song, demonstrates a profound synthesis of cultural heritage and modern design principles, establishing a unique visual language for a creative design studio. The corporate identity system, completed in 2016, exemplifies a harmonious balance between information transmission and artistic expression, featuring a thoughtfully crafted logo and four distinct logo applications. The design's conceptual foundation draws inspiration from prehistoric rock paintings, incorporating their symbolic significance while maintaining a contemporary aesthetic through condensed forms and passionate expression. Utilizing advanced digital tools including Photoshop and Coreldraw, the project achieves a remarkable fusion of functional practicality and artistic merit. The visual identity system embodies core principles of functionality, cultural depth, and ideological significance while maintaining simplicity and uniqueness in its execution. This exceptional work has been recognized with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to corporate identity design and its successful integration of ancient cultural elements with modern design sensibilities. The project's success lies in its ability to communicate the creative studio's commitment to joyful collaboration and design excellence through a visual language that is both profound and accessible.

corporate identity design, ancient Chinese art, geometric shapes, visual communication, brand identity, cultural fusion

— Adam Dawson

CITATION : "Adam Dawson. 'Play Creative Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/play-creative-corporate-identity?E=442956 (Accessed on October 13, 2026)"