Piero Di Gardi Bottle Of Wine
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Piero Di Gardi Bottle Of Wine
Piero di Gardi Bottle of wine is an innovative packaging design that exemplifies the intersection of historical narrative and contemporary wine presentation, created by Czech designer Vladimír Raška in collaboration with Aneta Rašková and Simona Rašková. This distinctive wine packaging design draws its inspiration from a poignant World War I love story between an Austrian officer and a young Czech girl, discovered through authentic love letters found in an old military chest. The design's most striking feature is its handwritten label that incorporates actual manuscript elements from these historical love letters, creating a visual representation of the star-crossed lovers' correspondence. The packaging includes unique rolls of paper suspended from the bottle's neck, containing secret love messages that enhance the romantic narrative and consumer engagement. The technical execution employs FLEXO technology with UV colors hardened by UV light, utilizing ITALK.K.80 material - a specially treated paper with a glossy surface finish and moisture-resistant adhesive properties, ensuring durability under various environmental conditions. The label, measuring 135 mm in length and 50 mm in height, is finished with a sophisticated matte lacquer that adds to its aesthetic appeal. The design, which received recognition with an Iron A' Design Award in the Packaging Design category, represents a significant innovation in wine packaging by successfully merging historical storytelling with contemporary design elements. This approach not only differentiates the product in the competitive wine market but also creates an emotional connection with consumers through its authentic narrative and thoughtful design execution.
wine packaging design, historical narrative, handwritten label, love letter inspiration, manuscript elements, innovative bottle design
CITATION : "Adam Dawson. 'Piero Di Gardi Bottle Of Wine.' Design+Encyclopedia. https://design-encyclopedia.com/define/piero-di-gardi-bottle-of-wine?E=448122 (Accessed on October 14, 2026)"
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