Paratext
From Design+Encyclopedia, the free encyclopedia on good design, art, architecture, creativity, engineering and innovation.
Paratext
Paratext is a term used in the graphic design field to refer to visual elements which support the primary message of a design, such as shapes, colors, textures, subtitles, etc. This type of communication leverages the design elements to create a unified experience for the audience in which the core message is both communicated and reinforced. Paratextual elements can be used to support the primary message of a design, invoke an emotional response, or add a layer of interactivity.
Hierarchy, typography, symbolism, symbolism, color, interaction.
CITATION : "Rachel Lewis. 'Paratext.' Design+Encyclopedia. https://design-encyclopedia.com/define/paratext?E=233903 (Accessed on October 14, 2026)"
Paratext
Paratext is a term used within the design field to refer to extratextual material which is closely associated with information or a narrative but is not part of the main body of the text. It may take the form of a table of contents, a subtitle, a preface, footnotes or sidebars. It can also be used to refer to images, illustrations and other media which may be used to illustrate or provide context for the main body of the text, without forming an integral part of it. Paratext can play an important role in conveying the author's overall message, providing an opportunity for them to express themselves in a more creative and impactful way, thus increasing reader engagement and enriching the overall reading experience.
Connection, Context, Supplementary, Integration, Complementary
Paratext on Design+Encyclopedia
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