Packaging Omdesign 2015 Packaging

Packaging Omdesign 2015 Packaging

Packaging Omdesign 2015 Packaging is an innovative and meticulously crafted premium wine packaging design that garnered the prestigious Silver A' Design Award in the Packaging Design category. This sophisticated packaging solution, created in 2015, represents a harmonious fusion of traditional craftsmanship and contemporary design sensibilities, specifically developed for a 5-year-old Madeira wine from Portugal's largest Madeira wine producer. The design's distinguishing feature lies in its ingenious construction, comprising fifteen precisely engineered wooden pieces assembled without nails or screws, utilizing traditional dovetail joinery techniques and adhesive bonding. The packaging's distinctive V-shaped opening mechanism, facilitated by a cardboard sleeve that functions both as a closure system and a hinge, creates a compelling visual narrative while serving as a metaphor for victory and achievement. Measuring 175mm in width, 180mm in depth, and 287mm in height, this packaging solution demonstrates exceptional attention to detail in its material selection and execution. The design successfully integrates premium materials, including carefully selected wood and high-quality cardboard, to create a packaging solution that not only protects its contents but also delivers an engaging unboxing experience. The packaging includes thoughtfully designed elements such as a neck hanger highlighting core values and a back label containing a personalized message, exemplifying how packaging design can effectively combine functionality with brand storytelling. This award-winning design, recognized by the A' Design Award jury for its innovation and excellence, represents a significant achievement in premium packaging design, demonstrating how traditional materials and contemporary design thinking can be combined to create packaging solutions that elevate the product experience while maintaining practical functionality.

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— Adam Dawson

CITATION : "Adam Dawson. 'Packaging Omdesign 2015 Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/define/packaging-omdesign-2015-packaging?E=445236 (Accessed on October 14, 2026)"