Opportunity Mapping
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Opportunity Mapping
Opportunity Mapping is a tool in design strategy that helps teams see where new ideas or improvements can fit into a project or system. It works by laying out all the steps a user takes or all the parts of a process, then showing where things can be better or where something new can be added. Designers use it to spot gaps, pain points, or places where users need more help. This method helps teams focus their energy on changes that will have the biggest effect, and it can be used early in a project to set clear goals. Opportunity Mapping can be made with sticky notes, simple drawings, or digital tools, and it often leads to quick decisions about what to work on next.
design strategy, user journey, pain points, innovation opportunities
CITATION : "Kevin Green. 'Opportunity Mapping.' Design+Encyclopedia. https://design-encyclopedia.com/define/opportunity-mapping?E=482288 (Accessed on October 14, 2026)"
Opportunity Mapping on Design+Encyclopedia
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