Omdesign 2017 Promotional Packaging Promotional Packaging
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Omdesign 2017 Promotional Packaging Promotional Packaging
Omdesign 2017 Promotional Packaging Promotional Packaging is an innovative and environmentally conscious promotional packaging design that emerged as a response to the devastating forest fires and extreme drought conditions in Portugal during 2017. This remarkable packaging design, which earned the prestigious Platinum A' Design Award in the Packaging Design category, features a distinctive burnt stone pine wood base sourced from the Portuguese forest, measuring 265mm in width, 110mm in depth, and 250mm in height. The design ingeniously incorporates a minimally processed burnt tree trunk, enhanced only by brushing and adorned with a high-relief card and stamp that conveys its environmental message. The packaging's contents include a thoughtfully designed glass water bottle with integrated black labeling, a water dispenser, and a symbolic pine tree seedling. The design's conceptual strength lies in its dual representation of environmental conservation and achievement celebration, cleverly utilizing a caricatured water dispenser that dispenses water drop by drop to emphasize resource scarcity. This self-promotional packaging piece not only commemorates 165 awards but also launches an initiative to plant an equivalent number of stone pines, demonstrating a tangible commitment to environmental restoration. The design's significance extends beyond its immediate visual impact, serving as a powerful statement about sustainability, corporate responsibility, and the delicate balance between industrial resource utilization and environmental preservation.
promotional packaging, sustainable design, environmental awareness, burnt wood packaging, water conservation, forest preservation
CITATION : "Adam Dawson. 'Omdesign 2017 Promotional Packaging Promotional Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/define/omdesign-2017-promotional-packaging-promotional-packaging?E=440124 (Accessed on October 14, 2026)"
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