Old Parr Branding And Redesign
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Old Parr Branding And Redesign
Old Parr Branding and Redesign is a comprehensive visual identity and packaging redesign project that exemplifies the delicate balance between heritage preservation and contemporary design innovation in the premium spirits sector. This sophisticated redesign initiative focused on maintaining the brand's distinctive character while elevating its visual presentation through meticulous attention to detail and innovative production techniques. The project's cornerstone was the preservation and enhancement of the iconic crackled bottle texture and characteristic tilt, which were carefully refined through close collaboration with glassmakers to achieve an organic pattern that maintains both visual appeal and tactile satisfaction. The design incorporates an Olde English typeface that pays homage to the brand's Scottish origins, while employing advanced printing methodologies on metallic substrates with multiple color layers and varnishes to create depth and character. A particularly innovative aspect of the design is the implementation of a clever printing technique that allows the portrait of Thomas Parr to appear and disappear when viewed from different angles, adding an element of intrigue and interaction to the package. The project, which earned a Silver A' Design Award in the Packaging Design category, encompasses not only the physical packaging but also extends to a comprehensive brand world that translates across various media and experiences, demonstrating exceptional coherence in visual communication while maintaining the brand's position as a symbol of unpretentious status, particularly in Latin American markets.
premium spirits packaging, heritage brand redesign, tactile bottle design, luxury whisky branding, metallic substrate printing, crackle glass texture
CITATION : "Adam Dawson. 'Old Parr Branding And Redesign.' Design+Encyclopedia. https://design-encyclopedia.com/define/old-parr-branding-and-redesign?E=455779 (Accessed on October 14, 2026)"
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