NYC Deal 99 Cent Store Brand Identity
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NYC Deal 99 Cent Store Brand Identity
NYC Deal 99 Cent Store Brand Identity is an innovative retail branding solution that exemplifies strategic visual communication through minimalist design principles. Created by designer Chi Hao Chang, this identity system centers on a distinctive logo featuring a dynamic, tilted price tag motif that captures the essence of retail shopping behavior. The design's conceptual foundation draws inspiration from the natural movement of price tags in retail environments, transforming this everyday element into a compelling brand symbol. The identity system employs a carefully considered visual hierarchy that emphasizes the store's primary value proposition - the consistent 99-cent price point - while maintaining strong visual appeal and recognition. Through meticulous attention to implementation across various touchpoints, including digital and print materials, packaging, and promotional items, the identity system demonstrates versatility and cohesion. The design utilizes a combination of digital laser printing for stationery and screen printing for fabric applications, ensuring durability and consistency across all branded materials. This project, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, represents a successful marriage of commercial practicality and creative innovation in retail branding. The identity system effectively addresses the challenge of standing out in the competitive New York City retail landscape while maintaining clear communication of the store's core value proposition, demonstrating how thoughtful design can enhance business objectives through visual storytelling.
retail branding, visual identity, price tag design, minimalist logo, retail communication, brand strategy
CITATION : "Adam Dawson. 'NYC Deal 99 Cent Store Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/nyc-deal-99-cent-store-brand-identity?E=444258 (Accessed on October 14, 2026)"
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