Nissan × Kengo Kito 2017 Calendar
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Nissan × Kengo Kito 2017 Calendar
Nissan × Kengo Kito 2017 Calendar is an innovative and artistically sophisticated calendar design that exemplifies the convergence of automotive design and contemporary art, created through a unique collaboration between an automotive manufacturer and a modern artist. This distinctive calendar project, which earned the Silver A' Design Award in the Advertising, Marketing and Communication Design category, features fourteen distinct artworks crafted from everyday objects, demonstrating an unprecedented approach to automotive visualization. The calendar's design philosophy centers on transforming mundane objects into vibrant, dynamic compositions that complement and enhance the vehicles' characteristics. Each monthly spread showcases meticulously crafted installations, including a remarkable front page featuring a 13m x 12m cloth construction composed of 650 different scarves, LED-illuminated wooden wing structures, carefully curated beach umbrellas, and kinetic displays incorporating rotating postcard racks with acrylic boards. The calendar employs sophisticated 3DCG technology to generate vehicle images, utilizing creative lighting and reflection techniques to emphasize the automobiles' premium qualities. Measuring 345mm in width and 480mm in height, the calendar demonstrates environmental consciousness through its use of FSC-approved paper sourced from thinned wood. The design's execution required extensive collaboration between the creative team and the artist, resulting in a harmonious blend of artistic vision and automotive aesthetics. This calendar serves as both a functional timepiece and a powerful branding tool, fostering year-round engagement with its audience through its innovative visual narrative and sustainable production methods.
automotive calendar design, contemporary art installation, sustainable print media, innovative marketing collateral, creative brand communication, visual merchandising design
CITATION : "Adam Dawson. 'Nissan × Kengo Kito 2017 Calendar.' Design+Encyclopedia. https://design-encyclopedia.com/define/nissan-kengo-kito-2017-calendar?E=440718 (Accessed on October 14, 2026)"
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