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Nissan Calendar 2015 Calendar


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Nissan Calendar 2015 Calendar

Nissan Calendar 2015 Calendar is an innovative visual communication project that masterfully combines the rigid aesthetics of automotive design with the whimsical nature of balloon artistry, creating a unique calendar design that earned the prestigious Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category. This groundbreaking calendar project, developed by EGC CG creative under the direction of Yasuyuki Nagato, features fourteen distinct visual compositions where handcrafted balloon artworks interpret and reimagine vehicular forms, establishing an unprecedented artistic dialogue between hard and soft materials. The calendar, measuring 345mm x 480mm when opened, presents a sophisticated dual-layout design with the artistic interpretation displayed on the top portion and the calendar grid positioned below. Each monthly spread showcases meticulously crafted balloon sculptures comprising thousands of individually placed balloons in various colors, requiring precise timing during photography sessions due to the temporal nature of the medium. The project represents a significant achievement in marketing communication design, transforming a conventional corporate calendar into an artistic statement that serves as a year-round brand touchpoint. The creative team overcame numerous technical challenges, including the complex task of translating rigid automotive forms into flowing balloon sculptures, and the time-sensitive nature of balloon art photography. This innovative approach to calendar design, recognized by the A' Design Award jury for its technical excellence and creative vision, demonstrates how traditional marketing tools can be elevated through artistic collaboration and experimental techniques.

calendar design, balloon art, automotive inspiration, visual communication, marketing collateral, corporate branding

— Adam Dawson

CITATION : "Adam Dawson. 'Nissan Calendar 2015 Calendar.' Design+Encyclopedia. https://design-encyclopedia.com/define/nissan-calendar-2015-calendar?E=446233 (Accessed on October 14, 2026)"


Nissan Calendar 2015 Calendar Definition

Nissan Calendar 2015 Calendar on Design+Encyclopedia

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