Nero Di Sei / Bianco Di Sei Wine Label

Nero Di Sei / Bianco Di Sei Wine Label

Nero di Sei / Bianco di Sei Wine Label is an innovative wine packaging design that revolutionizes the sensory experience of wine labeling through its groundbreaking incorporation of volcanic dust from Mount Etna. Created by Italian designer Mario Di Paolo, this exceptional label design represents a remarkable fusion of natural elements and sophisticated printing technology, earning recognition with a Golden A' Design Award in the Packaging Design category. The design's most distinctive feature is its incorporation of actual volcanic dust collected from Mount Etna, which is transformed into a printable pigment through an advanced silk-screen printing process. This innovative approach creates a tactile, luminescent surface that enables consumers to physically interact with the terroir of the wine's origin. When touched, the elevated portions of the label release minute particles of volcanic dust, creating an unprecedented multisensory experience that encompasses visual, tactile, and olfactory elements. The design employs the natural colors of magma to establish a profound connection with its geographical origin, while the sophisticated printing technique required extensive research and development to successfully incorporate volcanic materials into a functional printing medium. The result is a packaging solution that transcends traditional label design, creating an intimate connection between the consumer and the wine's volcanic terroir, while simultaneously elevating the brand's market position and significantly increasing both sales and bottle value within six months of implementation.

wine packaging design, volcanic dust incorporation, innovative printing technology, multisensory experience, terroir representation, premium wine labeling

— Adam Dawson

CITATION : "Adam Dawson. 'Nero Di Sei / Bianco Di Sei Wine Label.' Design+Encyclopedia. https://design-encyclopedia.com/define/nero-di-sei-bianco-di-sei-wine-label?E=442305 (Accessed on October 13, 2026)"