MX 11 Sun Glasses

MX 11 Sun Glasses

MX 11 Sun Glasses is an innovative eyewear packaging design concept that embodies minimalist aesthetics and contemporary lifestyle values, developed by designers Hu Jijun and Xian Yan during 2018-2019 in Shanghai. The design derives its name from the combination of Maximum and the number 11, drawing inspiration from numerological significance where 11 represents intuition, charisma, and dynamic capability. The packaging solution employs sophisticated High Tech Rich Laser Art Paper with monochrome printing techniques, presenting dimensions of 180mm width, 70mm depth, and 80mm height. This design approach reflects a deliberate focus on simplicity and style, targeting urban youth demographics with a fresh perspective on fashion accessories. The packaging's distinctive feature lies in its mirror-like presentation, which serves both functional and aesthetic purposes, allowing the product to be showcased in a minimalist yet impactful manner. The design, which earned recognition with an Iron A' Design Award in the Packaging Design category in 2020, demonstrates exceptional attention to material selection and visual communication, effectively balancing practical functionality with contemporary aesthetic sensibilities. The project represents a significant achievement in packaging design, particularly in its ability to communicate brand values through material choices and visual elements while maintaining a strong focus on user experience and product presentation.

sophisticated packaging design, minimalist aesthetics, contemporary eyewear, urban fashion, laser art technology, youth-oriented design

— Adam Dawson

CITATION : "Adam Dawson. 'MX 11 Sun Glasses.' Design+Encyclopedia. https://design-encyclopedia.com/define/mx-11-sun-glasses?E=446465 (Accessed on October 14, 2026)"