Memorabilia Studios Corporate Identity

Memorabilia Studios Corporate Identity

Memorabilia Studios Corporate Identity is a sophisticated corporate branding system designed by Matteo Innominato and Alessia Tatulli, crafted to represent a specialized illustration studio focused on animated movie-inspired artwork using paper-cut techniques. The identity system, developed between May and July 2014, masterfully combines modern geometric styling with warm, complementary color schemes to create a distinctive visual language that effectively communicates the studio's artistic expertise and handcrafted approach. The design's cornerstone is its thoughtfully constructed logo, which incorporates universally recognizable symbols including a folded paper motif and a magic wand, symbolizing the transformation of ordinary paper into extraordinary artistic creations. The visual identity employs a carefully selected palette featuring vibrant yellow and complementary blue tones, creating a professional yet approachable aesthetic that appeals to diverse audience segments, particularly younger demographics. The system's versatility is demonstrated through its comprehensive application across various touchpoints, including business cards (85mm x 55mm), letterheads (210mm x 297mm), envelopes (230mm x 115mm), digital platforms, and social media presence. The logotype's construction involves the innovative combination of two modern, geometric sans-serif typefaces, customized through vector manipulation to achieve a unique character. This corporate identity earned recognition with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its excellence in combining professional design principles with creative artistry. The system's strength lies in its ability to balance playful elements with professional sophistication, effectively representing the studio's dedication to handcrafted illustration while maintaining a contemporary, memorable visual presence.

corporate identity design, paper-cut illustration, brand development, geometric typography, visual communication, artistic branding

— Adam Dawson

CITATION : "Adam Dawson. 'Memorabilia Studios Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/memorabilia-studios-corporate-identity?E=441346 (Accessed on October 14, 2026)"