Make Price Vs Support Price

Make Price Vs Support Price

Make Price vs Support Price is a fundamental pricing strategy concept in production and manufacturing design that compares the actual cost of producing an item (make price) against the minimum price required to maintain sustainable production and market presence (support price). This strategic pricing framework encompasses various cost components including raw materials, labor, overhead expenses, and production processes, while factoring in market dynamics and competitive positioning. The make price represents the comprehensive calculation of all direct and indirect costs associated with manufacturing a product, including design development, tooling, materials, labor, quality control, and overhead expenses, providing manufacturers with a clear understanding of their cost structure. In contrast, the support price represents the minimum sustainable price point that ensures continued production viability, covering not only basic production costs but also essential operational requirements such as maintenance, research and development, and minimal profit margins necessary for business continuity. This pricing dynamic plays a crucial role in design decisions, particularly in industrial design and product development, where designers must balance aesthetic and functional requirements against manufacturing feasibility and market viability. The relationship between make price and support price often influences design choices, manufacturing processes, and material selections, ultimately impacting the final product's market positioning and commercial success. In competitive markets, this pricing framework helps manufacturers and designers optimize their production strategies, with many successful designs being recognized through prestigious platforms such as the A' Design Award, which evaluates both the aesthetic and commercial viability of design solutions. The careful analysis of make price versus support price enables manufacturers to identify efficiency opportunities, implement cost-saving measures, and maintain sustainable production practices while ensuring product quality and market competitiveness.

Production economics, manufacturing costs, price optimization, sustainable pricing, market viability

— Lucas Reed

CITATION : "Lucas Reed. 'Make Price Vs Support Price.' Design+Encyclopedia. https://design-encyclopedia.com/define/make-price-vs-support-price?E=473810 (Accessed on October 14, 2026)"