Love And Blind Brand Identity

Love And Blind Brand Identity

Love and Blind Brand Identity is an innovative and socially conscious brand design system that reimagines visual communication for visually impaired individuals while promoting environmental sustainability. Created by the Sparkly Identity Design Team, this comprehensive identity system ingeniously incorporates elements from the Snellen eye test chart as its foundational design language, where ㄇ symbols represent sheltered workshops and 'i' letters symbolize visually impaired employees, with their varied orientations suggesting diverse life opportunities. The design philosophy centers on challenging the misconception that visual impairment equals complete blindness, instead emphasizing the capabilities, dreams, and potential of partially sighted individuals. The project, initiated in 2016, addresses the critical issue of low employment rates among visually impaired populations by creating a brand identity that serves both internal empowerment and external awareness purposes. The system's packaging design exemplifies sustainable thinking through its use of recycled cardboard materials, featuring innovative notches for ribbon customization and reusability. This identity system, which won the Platinum A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional achievement in combining social responsibility with environmental consciousness. The design successfully communicates its message through a natural, simple, and eco-friendly approach, creating a meaningful connection between visually impaired workers and conscious consumers while promoting environmental stewardship.

brand identity design, social impact, sustainable packaging, visual impairment awareness, inclusive design, environmental consciousness

— Adam Dawson

CITATION : "Adam Dawson. 'Love And Blind Brand Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/love-and-blind-brand-identity?E=439770 (Accessed on October 14, 2026)"