Logo: Visual Asset Development Book Book

Logo: Visual Asset Development Book Book

Logo: Visual Asset Development book Book is a comprehensive professional publication that explores the intricate relationship between visual identity development and business strategy, with a specific focus on logo design and brand identity creation. Published in 2015, this 131-page full-color volume serves as an authoritative resource that uniquely integrates business, design, and intellectual property perspectives in logo development. The book, designed by Jessica Diana Kartika and Rudyant Wijaya, presents a sophisticated framework for understanding how visual assets contribute to corporate identity and brand value in contemporary business environments. It employs a practical approach, enriched with detailed imagery and presented through an engaging layout that facilitates reader comprehension. The publication distinguishes itself through its holistic treatment of logo design, incorporating real-world applications including three-dimensional logo implementations for office spaces, interior design, stationery, products, and digital platforms. The work, which earned a Bronze A' Design Award in the Print and Published Media Design category, represents the first installment in a four-part Visual Asset series, offering valuable insights for business professionals, designers, and brand strategists. Its innovative approach includes interactive elements such as QR code integration connecting readers to digital resources, and a comprehensive classification system based on NICE standards to assist businesses in brand categorization. The book's methodology encompasses extensive research, practical experience, and expert insights, making it a significant contribution to the field of visual identity development and brand strategy.

logo design visual identity brand development business strategy professional publication visual asset

— Adam Dawson

CITATION : "Adam Dawson. 'Logo: Visual Asset Development Book Book.' Design+Encyclopedia. https://design-encyclopedia.com/define/logo-visual-asset-development-book-book?E=447655 (Accessed on October 14, 2026)"