Komarija Oil Olive Oil Label
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Komarija Oil Olive Oil Label
Komarija Oil Olive Oil Label is an innovative packaging design that exemplifies the harmonious fusion of regional identity, ecological consciousness, and tactile experience in contemporary label design. Created in 2013 by Croatian designer Matej Caric, this distinctive label draws inspiration from the agricultural landscape of Istria, Croatia, transforming aerial views of olive groves and parcel boundaries into a compelling visual identity. The design's most notable feature is its three-dimensional relief texture, which not only enhances the visual impact but also creates a meaningful tactile experience, making the product more accessible to visually impaired consumers. The label, measuring 160mm x 132mm, incorporates eco-friendly materials, including recycled paper and environmentally certified inks and waxes, demonstrating a strong commitment to sustainability. The design's cartographic representation includes subtle details such as red crosses marking historic churches, effectively weaving cultural heritage into the contemporary design narrative. This sophisticated approach to packaging design, which won an Iron A' Design Award in the Packaging Design category in 2014, represents a departure from conventional olive oil labeling by prioritizing emotional connection and regional representation. The design successfully translates the client's profound connection to their land into a visual language that serves both aesthetic and functional purposes, while its innovative approach to texture and typography creates a distinctive brand identity that resonates with modern design sensibilities while honoring traditional agricultural practices.
olive oil packaging, sustainable label design, tactile relief texture, agricultural cartography, eco-friendly materials, contemporary brand identity
CITATION : "Adam Dawson. 'Komarija Oil Olive Oil Label.' Design+Encyclopedia. https://design-encyclopedia.com/define/komarija-oil-olive-oil-label?E=449411 (Accessed on October 14, 2026)"
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