Klammhoehe Corporate Identity

Klammhoehe Corporate Identity

Klammhoehe Corporate Identity is a sophisticated and comprehensive visual identity system designed for an Austrian mountain-top restaurant, exemplifying the seamless integration of geographical significance with culinary excellence through thoughtful design elements. The identity system, created by Austrian designer Roland Radschopf, masterfully incorporates the dual symbolism of the establishment's location and purpose through an innovative transformation of the letter 'K', which when rotated 90 degrees, simultaneously represents both a mountain silhouette and a dining table. This clever visual metaphor serves as the cornerstone of a broader identity system that extends across various touchpoints, including packaging for homemade products such as pestos, jams, juices, and salads. The design philosophy adheres to a less is more principle, reflecting the restaurant's commitment to quality and simplicity in both its culinary offerings and visual presentation. The system features carefully considered material choices, including wood and paper elements that echo the natural environment, while the packaging design thoughtfully preserves product visibility through transparent elements that showcase the vibrant colors and textures of the artisanal offerings. The corporate identity, which won the prestigious Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category, demonstrates exceptional attention to detail in its implementation across various applications, from embossed business cards measuring 84 x 55 mm to large-scale wooden table installations of 2000 x 6000 x 800 mm, creating a cohesive and memorable brand experience that effectively communicates the establishment's commitment to quality and its unique geographical positioning.

corporate identity, mountain restaurant branding, austrian design, culinary branding, minimalist logo design, sustainable restaurant identity

— Adam Dawson

CITATION : "Adam Dawson. 'Klammhoehe Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/klammhoehe-corporate-identity?E=439151 (Accessed on October 14, 2026)"