Kirin Natural Mineral Water Bottled Water Package

Kirin Natural Mineral Water Bottled Water Package

Kirin Natural Mineral Water Bottled water package is an innovative e-commerce exclusive bottled water packaging design that revolutionizes the conventional approach to mineral water presentation through its sophisticated minimalist aesthetic and thoughtful consumer-centric design philosophy. Created by Japanese art director Kota Sagae during 2015-2016, this packaging design solution consists of thirty bottles featuring six distinct design variations, each meticulously crafted to harmonize with contemporary living spaces and interior aesthetics. The design's distinguishing feature lies in its unique approach to making water the protagonist through clever utilization of light refraction properties, where patterns on the bottle's reverse side become visible through the water itself, creating dynamic visual effects that vary with viewing angles. The 310ml bottles, measuring 50mm in width and depth, with a height of 170mm, employ an innovative printing technique using transparent ink without white backing plates, maintaining the bottle's inherent transparency while ensuring pattern visibility. This groundbreaking approach to beverage packaging earned the design a Platinum A' Design Award in the Packaging Design category, recognizing its exceptional contribution to the field. The design successfully addresses common consumer pain points associated with bulk water purchases through e-commerce platforms, particularly the visual discord traditional bottled water packaging creates in modern living spaces. The design's success extends beyond its primary function, with consumers repurposing the aesthetically pleasing bottles as reusable water containers, demonstrating its sustainable impact and versatile utility. The project exemplifies how thoughtful design can transform everyday objects into elements that enhance rather than detract from living spaces, while maintaining functionality and brand identity.

bottled water design, minimalist packaging, sustainable container, transparent ink printing, refractive water patterns, e-commerce packaging

— Adam Dawson

CITATION : "Adam Dawson. 'Kirin Natural Mineral Water Bottled Water Package.' Design+Encyclopedia. https://design-encyclopedia.com/define/kirin-natural-mineral-water-bottled-water-package?E=442337 (Accessed on October 14, 2026)"