Kinpak Brand Lab Visual Identity

Kinpak Brand Lab Visual Identity

Kinpak Brand Lab Visual Identity is an innovative visual communication design project that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary brand identity principles. Created by designer Suyuan Luo, this sophisticated visual identity system draws its conceptual foundation from a profound Taiwanese poem that explores the philosophical notion of wisdom through the metaphor of perceiving whiteness. The design's cornerstone is its distinctive logotype, which ingeniously evolves from ancient Chinese seal script, incorporating both the characters for see and white in a masterfully integrated composition. The visual system demonstrates exceptional attention to detail through its carefully considered proportions and implementation across various touchpoints, including A1 posters (594x840mm), custom-designed cups, and branded paper bags. The identity's color palette prominently features a culturally significant red tone, which resonates with traditional Chinese aesthetics while maintaining contemporary appeal. This project, which was developed over four months and completed in January 2017, garnered recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its outstanding achievement in merging cultural heritage with modern design principles. The identity system's sophisticated approach to visual storytelling creates multiple layers of meaning, where the negative space within the logo cleverly conceals additional linguistic elements, rewarding careful observation and reflecting the core philosophical message about wisdom and perception embedded in its inspirational source.

visual identity design, Chinese typography, cultural branding, seal script, brand laboratory, visual communication

— Adam Dawson

CITATION : "Adam Dawson. 'Kinpak Brand Lab Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/kinpak-brand-lab-visual-identity?E=442138 (Accessed on October 14, 2026)"