KannuNaUm Wine Labels

KannuNaUm Wine Labels

KannuNaUm Wine Labels is an exemplary packaging design project that showcases the harmonious blend of cultural heritage and contemporary aesthetics in wine label design. Created for a historic winery in Ogliastra, Sardinia, these meticulously crafted labels embody the rich narrative of the region's viticultural legacy and its distinction as a renowned longevity zone. The design's cornerstone is a sophisticated representation of a centenarian grapevine, executed through an innovative 3D gold pouring technique that creates a tactile, dimensional effect on the surface. Measuring 120 mm x 130 mm, the labels are printed on specially selected paper that enhances their tactile qualities and prestigious appearance. The minimalist design philosophy employed in this project effectively distills complex cultural elements - including the territory's heritage, the vintners' passion, and the unique characteristics of the Land of Longevity - into refined symbolic representations. The golden grapevine motif serves as a powerful visual metaphor, representing both the ancient vineyards and the region's celebrated longevity, while the tactile elements engage users in a multi-sensory experience. This Silver A' Design Award-winning creation in the Packaging Design category demonstrates exceptional innovation in combining traditional craftsmanship with modern printing techniques. The project, completed between September and December 2018, exemplifies how packaging design can effectively communicate product heritage, cultural significance, and premium positioning through thoughtful material selection and artistic execution.

wine packaging design, luxury wine labels, tactile printing techniques, minimalist label design, heritage wine branding, premium beverage packaging

— Adam Dawson

CITATION : "Adam Dawson. 'KannuNaUm Wine Labels.' Design+Encyclopedia. https://design-encyclopedia.com/define/kannunaum-wine-labels?E=448038 (Accessed on October 14, 2026)"