Kairi Murakami Brand Identity Redesign

Kairi Murakami Brand Identity Redesign

Kairi Murakami Brand Identity Redesign is a sophisticated visual communication project that reimagines the brand identity of a prestigious retreat located on Iki Island, Japan, completed between July 2019 and March 2020 by creative director and designer Daisuke Kobayashi. The design concept draws profound inspiration from the island's rich historical context, particularly its ancient name Ikikoku and its significance as one of Japan's foundational islands in the Genkai Sea. The identity system's cornerstone is a minimalist yet powerful symbol that ingeniously incorporates the kanji character Ichi (represented by a horizontal line), serving as a visual metaphor for the horizon line visible from the property. This fundamental design element captures the breathtaking views of Yunomoto Bay, which forms guests' first impression upon arrival. The visual identity employs a carefully considered combination of straight lines and circles, complemented by a nuanced color gradient palette that evokes the atmospheric qualities of sunset, creating a harmonious balance between contemporary design principles and traditional Japanese aesthetics. The comprehensive identity system extends across multiple touchpoints, including hall signage, business cards, and corporate stationery, maintaining consistent visual language throughout all applications. This thoughtful redesign, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, successfully transforms the client's vision of creating a second home experience into a cohesive visual narrative that resonates with both first-time and returning guests, while paying homage to the location's natural beauty and cultural heritage.

brand identity design, Japanese visual design, hospitality branding, minimalist logo design, cultural heritage design, luxury hotel identity

— Adam Dawson

CITATION : "Adam Dawson. 'Kairi Murakami Brand Identity Redesign.' Design+Encyclopedia. https://design-encyclopedia.com/define/kairi-murakami-brand-identity-redesign?E=451380 (Accessed on October 14, 2026)"