Jingyang Brick Tea Packaging

Jingyang Brick Tea Packaging

Jingyang Brick Tea Packaging is an innovative cultural heritage-inspired packaging design that exemplifies the harmonious fusion of traditional Chinese craftsmanship and contemporary packaging solutions. This distinguished design, which earned a Silver A' Design Award in the Packaging Design category, pays homage to the 600-year legacy of Jingyang Brick Tea while incorporating elements from the Qing Dynasty merchant culture and local customs. The packaging's distinctive features include hand-crafted rice paper construction, traditional wood-block printing techniques, and authentic inscription rubbings, all meticulously executed to preserve China's intangible cultural heritage. The design employs three traditional Chinese colors across different package variations, with dimensions of 100mm x 100mm x 40mm, and features intricate line drawings depicting merchant life, folk artists, and daily scenes from the late Qing Dynasty period. The packaging's environmental consciousness is evident in its use of natural materials, including eco-friendly adhesives derived from leaves, and traditional straw rope handles that serve both functional and aesthetic purposes. The implementation process notably involves local artisans and women craftspeople, contributing to community employment and economic development. The design's technical innovation lies in its moisture-proof and insect-resistant properties, achieved through careful material selection and traditional sealing methods using ancient Chinese rope knot techniques. This packaging solution, launched in 2019, represents a significant advancement in cultural preservation through design, combining aesthetic excellence with practical functionality while addressing contemporary environmental concerns and social responsibility.

sustainable packaging design, traditional Chinese craftsmanship, cultural heritage preservation, eco-friendly materials, artisanal tea packaging, handcrafted packaging design

— Adam Dawson

CITATION : "Adam Dawson. 'Jingyang Brick Tea Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/define/jingyang-brick-tea-packaging?E=444452 (Accessed on October 14, 2026)"