I-Cube Water Packaging

I-Cube Water Packaging

I-Cube Water Packaging is an innovative water container design that revolutionizes traditional water packaging through its space-efficient cubic form and sustainable approach. This groundbreaking design, created by industrial designer Hakan Gürsu, employs a unique supercircle profile that maximizes water volume capacity within a given base area compared to conventional cylindrical bottles. The design features BPA-free plastic material and is manufactured using injection blow molding technology, with operational temperatures ranging from 85°C to 255°C. Available in three sizes (10, 15, and 19 liters), the packaging system incorporates a recyclable textile carrying sleeve that eliminates the need for adhesive labels, thereby enhancing its environmental sustainability. The design's thoughtful approach to user convenience and environmental responsibility is exemplified through its deposit-based refill system, where containers are collected and reused, promoting a circular economy model. The packaging's innovative characteristics and sustainable features earned it a Bronze A' Design Award in the Packaging Design category, recognizing its contribution to advancing sustainable packaging solutions. The design successfully addresses multiple challenges in the water packaging industry, including space efficiency, material sustainability, user convenience, and environmental impact, while maintaining high standards of hygiene and durability. Its development process involved comprehensive research into water consumption patterns, transportation logistics, and user interaction, resulting in a design that effectively balances functional requirements with environmental considerations.

sustainable packaging, water container design, space-efficient packaging, eco-friendly materials, innovative water bottle, recyclable packaging system

— Adam Dawson

CITATION : "Adam Dawson. 'I-Cube Water Packaging.' Design+Encyclopedia. https://design-encyclopedia.com/define/i-cube-water-packaging?E=447708 (Accessed on October 14, 2026)"