Hiroshima Terrace Corporate Identity

Hiroshima Terrace Corporate Identity

Hiroshima Terrace Corporate Identity is a sophisticated visual communication design project that exemplifies the seamless integration of cultural symbolism and corporate branding, created by Japanese graphic designer Shinji Arashigawa. The design's central motif ingeniously incorporates a diamond pattern that transforms into a stylized carp, paying homage to Hiroshima's historical identity as a city of water and its cultural association with carp. This corporate identity system, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, masterfully combines traditional Japanese aesthetics with contemporary design principles. The visual system encompasses various elements, including a distinctive poster measuring 728x1030mm featuring process colors and gold grid lines, and adaptable signage ranging from 200x200mm to 900x1200mm. The logo design cleverly references the iconic torii gate of Miyajima, establishing a strong local connection while maintaining corporate sophistication. The implementation includes magnetic carp-shaped elements that offer flexible placement options, custom-designed room typography, and a cohesive color palette that represents both local heritage and corporate values. Developed between October and December 2019, this corporate identity system demonstrates exceptional attention to detail in its execution, serving as a communication tool that effectively bridges traditional Japanese cultural elements with modern corporate design requirements.

corporate identity design, Japanese graphic design, cultural symbolism, visual communication, brand identity, architectural signage

— Adam Dawson

CITATION : "Adam Dawson. 'Hiroshima Terrace Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/hiroshima-terrace-corporate-identity?E=452612 (Accessed on October 14, 2026)"