Headline

Headline

Headline is a term used in graphic design, particularly in print media, to refer to the text at the top of an article or news story that succinctly captures the main point or idea of the content. It is typically set in a larger, bolder typeface than the body text to draw the reader's attention and create visual hierarchy on the page. The primary purpose of a headline is to entice the reader to read the full article by providing a compelling and informative summary of the content. Effective headlines are often concise, clear, and emotionally engaging, using active language and strong keywords relevant to the article's subject matter. In digital design, headlines also play a crucial role in search engine optimization (SEO) by incorporating keywords that help search engines understand the content of the webpage and improve its ranking in search results. Beyond their functional purpose, headlines contribute to the overall aesthetic of a design, setting the tone and style for the content that follows.

typography, layout, print media, web design, visual hierarchy, attention-grabbing

— John Armstrong

CITATION : "John Armstrong. 'Headline.' Design+Encyclopedia. https://design-encyclopedia.com/define/headline?E=432762 (Accessed on October 14, 2026)"