Harlem Advocacy Posters

Harlem Advocacy Posters

Harlem Advocacy Posters is a significant social service communication design project that exemplifies the intersection of graphic design and community outreach, created by award-winning designer Jiaqi Song. This comprehensive series of advertising campaign posters, developed in 2017, represents a sophisticated approach to visual communication aimed at connecting with the Harlem community through culturally resonant design elements. The project features a distinctive visual language that combines pop art influences with evocative graphic elements, successfully translating complex social services into accessible, engaging visual narratives. The design system encompasses a primary campaign poster that showcases an array of illustrated icons, which can be deconstructed into individual posters focusing on specific services such as medical care, social support, education, and employment assistance. Measuring 24 x 30 inches, these posters demonstrate a masterful balance between messaging clarity and cultural authenticity, employing a vibrant aesthetic that speaks directly to the Harlem community's visual heritage. The project's success in achieving its communication objectives while maintaining strong artistic merit has been recognized through its receipt of the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, acknowledging its innovative approach to public service communication. The design process involved extensive research into the visual preferences and communication needs of the Harlem community, resulting in a solution that effectively bridges the gap between institutional messaging and community engagement through thoughtful application of illustration, typography, and layout design.

advocacy design, social service communication, community outreach posters, urban graphic design, cultural visual communication, public health messaging

— Adam Dawson

CITATION : "Adam Dawson. 'Harlem Advocacy Posters.' Design+Encyclopedia. https://design-encyclopedia.com/define/harlem-advocacy-posters?E=455563 (Accessed on October 14, 2026)"