Glowing Neon Story Campaign Visual Identity
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Glowing Neon Story Campaign Visual Identity
Glowing Neon Story Campaign Visual Identity is an innovative experiential campaign designed to preserve and celebrate Hong Kong's iconic neon sign culture, developed by designer Heung Kwan Kei. This comprehensive visual communication project, which earned recognition with an Iron A' Design Award in the Advertising, Marketing and Communication Design category, encompasses multiple touchpoints including print materials, digital interfaces, and interactive elements that collectively document and revitalize the vanishing art of neon signage. The campaign features meticulously crafted components including a 594 x 841mm poster that strategically merges various neon sign imagery, a 148 x 210mm booklet and guidebook that combines die-cut line techniques with traditional photography, and a user-friendly mobile application designed at 1334 x 750 pixels resolution. The project's significance lies in its multifaceted approach to cultural preservation, utilizing digital printing, laser cutting, and book binding techniques to create an immersive experience that connects viewers with Hong Kong's urban aesthetic heritage. The mobile application component serves as a contemporary documentation tool, allowing users to record, explore, and share neon signs while accessing detailed information about their craftsmanship, scale, and historical context. This design initiative, developed between September 2014 and June 2015, represents a thoughtful response to the rapid disappearance of traditional neon signage, offering an innovative platform for cultural documentation while celebrating the unique aesthetics and human craftsmanship inherent in neon sign creation.
visual identity, neon signage, cultural preservation, experiential campaign, urban documentation, interactive design
CITATION : "Adam Dawson. 'Glowing Neon Story Campaign Visual Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/glowing-neon-story-campaign-visual-identity?E=441554 (Accessed on October 14, 2026)"
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