Flower+ Corporate Identity

Flower+ Corporate Identity

Flower+ Corporate Identity is a sophisticated visual branding system designed for an online flower retail platform, characterized by its minimalist yet elegant approach to floral representation. The design, created by Wang Pei, employs a distinctive top-down symmetrical triangular composition with subtle curved variations, effectively balancing solidity with cheerfulness in its visual presentation. This corporate identity system, which earned recognition with an Iron A' Design Award in the Graphics, Illustration and Visual Communication Design category, was specifically developed to cater to urban professionals and middle-class consumers with substantial purchasing power. The design's primary strength lies in its ability to differentiate itself from conventional floral imagery used in cosmetics and feminine care products, instead focusing on creating a unique visual language that immediately communicates its association with premium flower retail services. The black and white color scheme, combined with the Sample typeface, establishes a sophisticated aesthetic that appeals to both male and female demographics while maintaining professional elegance. The comprehensive identity system extends beyond mere logo design to encompass various touchpoints including business cards, packaging materials, advertising collateral, membership badges, and gift stickers, creating a cohesive brand experience. This corporate identity solution, developed in Shanghai during 2016, demonstrates exceptional success in addressing the challenge of creating a distinctive visual identity in the saturated market of floral imagery, while effectively communicating the platform's core service offering and premium positioning.

corporate identity design, floral branding, minimalist logo design, visual communication, retail branding, premium flower shop

— Adam Dawson

CITATION : "Adam Dawson. 'Flower+ Corporate Identity.' Design+Encyclopedia. https://design-encyclopedia.com/define/flower-plus-corporate-identity?E=442922 (Accessed on October 14, 2026)"