Firstar 37N Haiyun Sales Center
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Firstar 37N Haiyun Sales Center
Firstar 37N Haiyun Sales Center is an exemplary architectural interior design project that masterfully combines minimalist modern aesthetics with cultural storytelling, situated in Weihai, Shandong. This 2,500-square-meter sales center, designed by Song Hongyang and Li Xin, draws inspiration from the historical legend of Qin Shi Huang's quest for immortality and incorporates elements from classical Chinese literature such as The Trip to Fairland and A Happy Excursion. The space features a sophisticated color palette dominated by grayish white tones, punctuated by dramatic black elements that create striking visual contrasts. The design's innovative approach is evident in its three distinct sections, separated by two walls that maintain spatial integrity while ensuring privacy. The main exhibition area showcases the Kunpeng Galaxy through advanced multichannel fusion technology and acrylic models, while the sand table area employs a light blue color scheme and specialized lighting to evoke a celestial atmosphere. The project, completed in May 2021, incorporates sophisticated design elements such as a sundial representing the universe's center, and employs traditional Chinese architectural concepts of the round lies in the square. The negotiation area features the Phoenix Nirvana narrative, with curved elements and brown tones symbolizing nobility, complemented by phoenix-inspired lighting fixtures. This exceptional design, which earned a Bronze A' Design Award in the Interior Space, Retail and Exhibition Design category, demonstrates excellence in spatial planning, technological integration, and cultural narrative, setting new standards for commercial interior design.
interior design, cultural narrative, minimalist modern, exhibition space, architectural innovation, luxury retail
CITATION : "Adam Dawson. 'Firstar 37N Haiyun Sales Center.' Design+Encyclopedia. https://design-encyclopedia.com/define/firstar-37n-haiyun-sales-center?E=451098 (Accessed on October 14, 2026)"
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